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Are You SoLoMo Efficient?
Overview/Problem Definition The way mobile phone users vigorously engage with locations is changing the corporate marketing and advertising. A recent study showed that 55% of smartphone owners use...
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How to Effectively Overcome The Showrooming Trend – 8 Ways in Keeping Your...
It has been a while since my last post on the Mobile Marketing & Advertising Stand, but trust me, it was a very good reason. The past month I have been researching and working on a piece for...
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4 Ways to Have a Merry Mobile Christmas
Last post for this year and it couldn’t be anything else than the holiday season and the ways brands can potentially engage their consumers via mobile. 2012 was named the “year of mobile”. Mobile...
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Monetizing a Mobile Strategy
2013 really feels like the year of mobile. For real this time. There are so many exciting things going on in the industry that I can’t decide what event or webinar to attend anymore. One more positive...
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Native Mobile Advertising – Is in-stream advertising the future of mobile ads?
Native advertising has been a hot topic for quite sometime within the mobile marketing and advertising sphere. It has been around on the desktop advertising for a while, but recently a number of...
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Are You SoLoMo Efficient?
Overview/Problem Definition The way mobile phone users vigorously engage with locations is changing the corporate marketing and advertising. A recent study showed that 55% of smartphone owners use...
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[INFOGRAPHIC] The Future of Native Mobile Advertising
In a previous article, we discussed and analyzed the current state of In-Stream Advertising and its effectiveness on mobile. We also named it one of our top 6 picks of mobile & tablet trends to...
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Programmatic Advertising in the Mobile World
You’ve heard it at work, you’ve probably even heard it in the coffee place you take you breakfast from those youngsters seating across from you. Sure you have heard about it, sure you feel it’s going...
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8 Reasons Why You Should Invest in Mobile
We are now well into 2014. However, even though we live in a mobile world where almost every major brand in the world has a mobile presence, I still come across people asking how is mobile going to...
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Stats That Are Bound To Drive Mobile Marketing in 2014
It has turned one of my favorite routines. On a daily morning basis I check the news and then i dig right into what’s trending in mobile. From time to time I stumble across exciting stats in the form...
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Top Mobile News of the Week #1
We are glad to introduce a weekly column that intent to bring you the most important news in mobile marketing and advertising market. In the weekly Top Mobile News of the week we collect articles,...
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The Power of Location Targeting – Are we finally there?
Over the years we have talked about the great potential and the power of geofencing and how marketing companies can target users based on their exact location. Geofencing has the ability to micro...
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Top Mobile News of the Week #2
In last week’s “Top Mobile News” we anticipated news for Whatsapp and 3 days after our post Facebook announced that acquires the messaging company. Inevitable this acquisition triggered numerous...
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Top Mobile Weekly News #3 – Oscar Winners and MWC 2014
Week three of our Top Mobile News and what a week has been. Taking over after the incredible WhatsApp buyout from Facebook mobile marketing seams to grow ever more with mobile Ad exchanges raising...
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Top Mobile Weekly News #4 – Shorties, MWC roundup & Ads deals
Happy Monday everyone. Here we come again with our latest mobile weekly news roundup. We spent a lot of time reading various articles last week and we collected what we felt were the highlights of the...
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Top Mobile Weekly News – It’s all about the numbers
Last week marked the first week without a big event following new announcements and releases. As marketers and journalists we focused on data mining and mobile growth, trying to identify what is the...
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How long until advertising breaks-in to the wearable technology?
Wearable technology has already shown signs that it will be dominative this year. Since January we have been provided with a rather large list of future product releases focusing on the wearable...
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Mobile Force in the Workforce
It is no secret that mobile has entered our lives for good. Mobile is now part of our daily lives and activities going the extra mile and moving from pure consumer receptiveness. Mobile is not just a...
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Survey: Are you Native Advertising Efficient?
Welcome to our first ever survey! We are proud to host our very first survey having as an ultimate goal to create and generate our very own infographics based on your perceptions and knowledge. We have...
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Top Mobile Weekly News – Amazon smartphone, carrier billing…
Welcome to the Mobile Marketing & Stand the top mobile news! In this week’s roundup we will see Amazon’s efforts and rumours in launching its own smartphone, as well as PayPal’s mobile payments...
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